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"Being able to add more value to that created by our clients, whether by challenging assumptions, questioning strategic directions, adding rigour to a process or securing a funding path to enable a growth opportunity, that is what drives me. "
Peter Hall founded the Avelin Group in 2000, as a successor firm to the innovative active advisory model pioneered by VC Mentors, a business he co-founded in 1997. VC Mentors worked with many fast growth enterprises, assisting them to refine their business strategies, prepare for investment and securing capital for expansion. VC Mentors raised over $50 million in venture capital for investee companies. The firm's most successful investment generated an annualised IRR of over 580% for venture investors.

Peter has extensive experience in working with large and small organisations across a range of strategic and operational issues. This experience has been gained in Australia, the Asian Region and North America.

He was previously with The Boston Consulting Group, based in Sydney and Kuala Lumpur where he focussed on the design of innovative strategies and their effective implementation to grow shareholder value. This role involved the project management of large-scale change processes in a variety of industries, including financial services, oil and gas, pharma and airlines. Based in Kuala Lumpur he was part of the Asian BCG team that built the network from 3 to 8 offices and from 60 professional staff to over 300 in four years.

Peter has also served as Chief Operating Officer for an Australian IT company with global operations. He also served as a director of a US based software enterprise. He has founded or been involved in the planning and establishment of several businesses.

Most recently as an investor, CEO and executive director he is assisting in the international deployment of an innovative mobile commerce enterprise.